Building Your Business The Right-Brain Way: Sustainable Success for the Creative Entrepreneur
This book combines solid business expertise with a right-brain perspective that will inspire creativity and innovation.
by Jennifer Lee —
This book combines solid business expertise with a right-brain perspective that will inspire creativity and innovation.
Lee’s fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results.
She offers real world-tested techniques that can benefit all sorts of businesses, whether you are a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work.
You will discover how to: assess your business’s unique ecosystem; build your brand and attract, engage and keep ideal customers; develop new income streams that better leverage your time and resources; promote your products and services with authenticity and ease; grow your team (virtual and in-person), and manage staff and vendors.
She will show you how to establish infrastructure and procedures to keep operations running smoothly and carve out vital white space to pause, reflect and celebrate.
Included are play sheets and color illustrations to inspire action and propel your success.
$21.95 — New World Library, 14 Pameron St., Novato, CA 94949.
Reprinted from AzNetNews, Volume 33, Number 3, June/July 2014.
July 13, 2014
Book review, June/July 2014 Issue