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Tag Archives: David L. Elwood

Two Factor Theory of Customer Service: A Comprehensive, Easy-to-Read Guide for Increasing Profits

June 24, 2015

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Two Factor Theory of Customer Service: A Comprehensive, Easy-to-Read Guide for Increasing Profits by David L. Elwood, Ph.D. —  Elwood nudges the entire field of customer service toward becoming a professional discipline. It is not a casual, do-it-if-you-think-of-it aspect of business. Customer service is a real business product that stands beside the primary product of […]

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