Tag Archives: marketing to kids

Two new books take kid marketers to task

January 22, 2015

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Two new books take kid marketers to task by Joanne Henning Tedesco —  Although there is no “must have” toy or item these days, more advertising than ever is targeted directly at children. Children are such a niche market that there are dozens of annual conferences dedicated to helping manufacturers market wares straight to kids. […]

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Do you really know what is in those ready-to-eat lunches?

February 26, 2013

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by Cary Bailen — I  ran a day camp at a large school last summer and was shocked at what the kids brought to lunch every day — prepackaged lunches with cold cuts, cheese and cookies, and other fast foods marketed directly to kids. My experience made me aware of how powerful marketing really is. […]

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