Lee’s illustrated worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy.
by Jennifer Lee
Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole?
Lee knows what it is like to make the entrepreneurial leap — and how to do it successfully. The key is using, rather than stifling, imagination and intuition.
Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They will enable you to define your vision and nail down plans for funding, marketing, networking and long-term strategy.
Discover how to: develop a financial plan with fun and flair; select your circle of support to get the work done; clarify your business values and goals; paint a picture of your business landscape; understand your competition and what makes you stand out from the crowd; and identify your perfect customers and create a marketing plan to reach them.
You will be able to map out concrete action steps to bring your Right-Brain Business Plan to life.
$19.95 — New World Library, 40 Pamaron Way, Novato, CA 94949.
Reprinted from AzNetNews, Volume 30, Number 2, February/March 2011.
April 13, 2012
Book review