Modern women look to natural beauty traditions

February 26, 2012

Beauty and Appearance, Health, Herbs, Skin

Beauty is different things to different people. As times change, so do beauty concepts.

by Purvi Desai — 

Have you ever asked a woman the secret of her radiant skin? I have asked that question many times over and received similar answers from women who say they have a positive attitude, eat only natural and fresh food, hydrate well and, most importantly, follow a daily beauty and skin care regimen using chemical-free products. More and more modern women are now turning back to nature and tradition to look and feel beautiful.

Beauty is different things to different people. As times change, so do beauty concepts. Recently we have come to the idea that beauty is about health and vitality and that radiant skin is a direct result of the lifestyle we maintain. We live in a society where thousands of products are available, each claiming to give the beauty results we seek. The truth is that these products were not available during our great-grandmothers’ generations.

Many of our forebears, however, still had great skin that glowed without the help of makeup. To take the right steps for beautiful skin, one simply has to know what to do. Women from China and India, as well as those from ancient Egypt, were superbly skilled in the art of repairing the ravages of time. They made lavish use of flowers, herbs and resins for making applications and potions. The ancient art of makeup, face care and beautifying the body were far more elaborate and advanced in those days.

Today, international beauty houses are being compelled to use natural products as the modern, health- and beauty-conscious woman is going back to nature. These cures yield better and longer-lasting results. They enhance the beauty of the face and radiate that special aura from within.

You may not know that products in your own kitchen can give you the results you want if the regimen is followed correctly. For example: Yogurt is an effective face cleanser and very good for dry skin. Oatmeal is an amazing exfoliator. Rubbing ice cubes on the face tightens the pores and increases blood circulation, making for an ideal inexpensive and instant toner.

It may feel as though we are too busy to follow a healthy lifestyle and use pure, natural products in our daily beauty regimen, but it should be part of our everyday lives. It goes back to what our ancestors did: eating organic food, being active and using natural products.


Purvi Desai, founder and president of Zaaina Skincare, has an undergraduate degree in finance with a strong background in accounting, sales and marketing., 480-467-8722 or

Reprinted from AzNetNews, Volume 29, Number 3, June/July 2010.

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